About us

Two brothers.
One remembering.

ProjectAlphaWorx wasn’t born in a boardroom. It was born in the quiet space where two brothers stopped pretending the conventional path was working — and started asking better questions.

I

The story

The map we were handed
wasn’t the territory.

We grew up the way most people do: handed a map and told to follow it. Work hard. Acquire more. Keep moving. Don’t ask where the road actually leads.

And for a long while, we followed it. Until the map stopped matching the territory — until the achievements stacked up and the emptiness did too, and we each, in our own way, hit the moment every seeker eventually hits: the one where the old answers stop answering.

What we found when we stopped following and started listening changed everything. Not something to attain — something to remember.

Beneath the noise, the conditioning, and the endless chase, there was something that had never left: an unconditioned awareness. An Original Source. ProjectAlphaWorx exists to walk that remembering with you — across the four dimensions where real life actually happens: physical, emotional, spiritual, and financial. Not dogma. Not quick fixes. A path of practical alignment, tested in our own lives first.

This is a path, not the path. We’re not gurus on a mountain. We’re two brothers a few steps ahead on some stretches of the trail, a few steps behind on others — walking it with you either way.

II

The founders

The voice and the architect.

D

David Finnell

Co-Founder · Creative Director · Author

David is the voice and pen behind ProjectAlphaWorx. His book, The 7 Laws of Alignment: A Practical Guide to Awareness, Inner Truth, and Living in Sync with Life, is the foundation of everything we teach.

As Creative Director, David shapes the teachings, courses, and community experience — translating deep spiritual insight into plain, actionable language. Every lesson he writes lands with an invitation to practice, never just a concept to admire.

“Truth isn’t something to believe. It’s something to live.”
S

Steven Finnell

Co-Founder · CEO

Steven is the architect and engine of ProjectAlphaWorx. As CEO, he leads business operations and strategy — building the structure that lets the mission breathe and reach the people who need it.

He’s living proof of something we teach often: abundance and alignment aren’t opposites. You can build with integrity, prosper without selling your soul, and treat business itself as a spiritual practice.

“Structure isn’t the opposite of spirit. It’s how spirit reaches people.”
III

What we believe

Four convictions
we build on.

i.You are not broken.

Beneath every story, wound, and label is an original source that conditioning never touched. Our work is remembering, not repair.

ii.Practice over philosophy.

Insight that doesn’t reach your morning routine isn’t transformation — it’s entertainment. Everything we teach lands as something you can actually do.

iii.The whole human, or nothing.

Spiritual growth that ignores your body, your emotions, or your bank account isn’t whole. We weave all four pillars because life does.

iv.Together is how this works.

Awakening alone is hard; alignment in community compounds. We’re building a place where nobody has to walk this path by themselves.

Walk with us

The path is already
under your feet.

The only question is whether you’ll walk it awake.